KPIs Don’t Have to Be Complicated: How to Track What Really Matters in Your Business
Because Tracking Your Progress Shouldn’t Feel Like A Mystery.
Weather you’re a creative agency founder, coach, or service based business owner, chances are someone has told you to “track your KPIs.” And maybe you nodded along… but quietly wondered what the heck they meant, and if it even applied to your kind of business.
We get it. KPIs (Key Performance Indicators) can sound like something built for boardrooms, not branding studios. But here’s the truth: the right KPIs can work for you & they don’t have to be boring.
So… What Even is a KPI?
At its core, a KPI is just a way to measure what matters. It’s a snapshot of how your business is really doing, beyond how busy your calendar looks or how many likes your last post got.
But the key (pun intended)? Picking KPIs that are actually relevant to your business. Not someone else’s metrics. Not what a big-box coach says you should track. Just numbers that give you real insight, drive smart decisions, and keep your goals in focus.
Which KPIs Matter for a Creative Business?
Let’s skip the spreadsheets for a second. Imagine knowing:
Whether your latest offer is actually profitable
If you’re spending too much time on services that don’t pay off
What your real earning patterns look like month over month
Those are the kind of insights the right KPIs can bring. For most creative entrepreneurs, we recommend starting with three simple ones: Revenue Growth, Cash Flow, and Net Profit. (You can read more about those in this post.)
They won’t just show you where the money is—they’ll show you where your energy should go next.